ABOUT THE AUTHOR

As the founder and CEO of Impacto Group LLC, one of the few women-owned communications and market research firms in the United States, Leslie Sanchez has become a much sought after voice on social and economic trends affecting women and the emerging U.S. Hispanic community. Hispanic Business magazine named her one of the nation's "100 Most Influential Hispanics."

A former Bush administration official, Leslie is known for her straightforward style and in-depth understanding of the political and cultural landscape inside—and outside—Washington, DC. In 1999 she helped create the Republicans’ first-ever multi-million dollar ad campaign aimed at Hispanic voters, before serving as executive director of the White House Initiative on Educational Excellence for Hispanic Americans. Leslie Sanchez is a frequent columnist and her public analysis has appeared in The New York Times, The Washington Post, U.S. News & World Report, as well as NBC, ABC, Fox News Channel, MSNBC, CNN, Univision, Telemundo and leading PBS programs, including News Hour with Jim Lehrer.

For more information about Leslie, go to www.LeslieSanchez.com